SOME TV THAT WE HAVE MADE in AGENCIES
young's seafood ‘Sea to Plate’
was created by Nick to demonstrate the scale and quality of Young's offering. Part product ad, part
corporate ad, not only did it drive sales and brand share but also added significantly (many £millions) to the value of the company which was preparing at the time to sell to MediaVest. Nick at Doner London
L'OREAL 'If it ain't broke, don't fix it' would sum up L'Oreal's attitude to the well known 'I'm worth it' campaign. So we didn't. We just continued to create work that added confidently to the steady success that was seeing L'Oreal's growth average around 8%, year on year, year in year out. Nick whilst Head of Art at McCann.
WARNER HOLIDAYS A Warner Break
is an intriguing car crash of elegant stately homes you can stay in, with cabaret style entertainment and good grub. High occupancy and good repeat purchase meant that this advertising was a case of simply laying out the proposition and just letting it shine through. Nick at Doner London.
birds eye Frozen herbs was an obvious product launch to a market becoming more and more concerned with food quality, freshness and health. This simple and beautifully executed film successfully launched the product. Written, art directed and finally scored, by Nick at McCann.
gEOX A product whose USP is shoes that allow your feet to breathe through the soles. Perfectly positioned for the wellness revolution, but with an image similar to that of Clarks in the UK. So we made this film with fashion photographer Rankin,
along with press and poster advertising, to bring
the brand up to date. Nick at Doner London.
john lewisJohn Lewis’ first ever television advertising was a test in Scotland in 2001. We set out with a clear goal: drive footfall for smaller purchases. These cost effective, modest ads proved that television works for John Lewis and were the foundation of many years of success. Julian at Burkitt DBB
JOHN LEWIS The success of John Lewis’ Scottish test allowed the Partnership to confidently invest in its first national television campaign.This commercial – Spring at John Lewis – helped create a 10% increase in the company’s sales and delivered a bonus to the Partners of 15%. Julian at Burkitt DDB
BLOCKBUSTER The writing was perhaps already on the wall for Blockbuster, with the appearance of rent by mail, and then online streaming of movies. But this ad, in an effort to fight back, was to announce that any movie rental now covered, yes, you've guessed it, two nights. Nick at Doner London.
Bakers Dog Food One of the most effective commercials ever recorded in the IPA database. Julian was CEO at Burkitt DDB when the agency won 5 IPA major effectiveness awards and he edited the paper which won a joint Grand-Prix and two Golds. In the end the commercial ran for a total of 8 years.
SPONSORSHIP IDENTS
INVISALIGN A series of idents designed to suit the sponsorship opportunities thrown up by Makeover shows throughout Europe for tooth straightener Invisalign. So a visual idea with no lip-sync that would work in any country and supported the idea that your smile is the most important part of your Makeover.
TRAVEL SUPERMARKET A set of sponsorship idents created using a combination of photography, moving image and animation to give an engaging and amusing look to top and tail commercial breaks in 'A Place in the Sun'.
CHRYSLER For these idents existing footage from an advertising campaign was 're-purposed' using innovative re-editing and cinematic animation. Chrysler had sponsored the NFL games held at Wembley, so we came up with the idea of pairing 'Two great exports from the USA'. Nick at Doner London.
brand & CONTENT FILMS
MG A great British icon effectively disappeared from our hearts and minds after the factory in Longbridge closed down. But the truth was it had been bought the Chinese who, using a British design team, were about to return the marque to the world. This is the pitch winning brand film recreated to become the relaunch advertising.
Nick at Doner London.
radley Radley has been a ‘from bags to riches’ success in the UK. The campaign that Julian was responsible for won two IPA effectiveness awards in 2008, showing that the advertising itself generated £3.75m of value on an investment of £800k. (It's all written up in the IPA’s Advertising Works book...) This brand film was created as a definition piece for Radley in 2013 in a new phase of growth. Julian at babyGRAND.
optegra This eye health brand is responsible for giving people back full use of their eyes, and allowing them to live 'Fuller Lives', the brand idea. Three simple testimonial films were made, using real patients, in their own words, to both educate and reassure potential clients. The benefits were soon clearly visible to Optegra. Nick at Doner London.