What it is: A 30 second DRTV/brand commercial made using the client's own drone photography. The beautiful footage featuring Lochs & Glens Hotels and some of the dramatic scenery that you can visit on a Lochs & Glens holiday was shot by original owner Michael Wells OBE and had, up until our involvement, only featured on the company website.

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We supplied the strategy, were given Carte Blanche access to the footage and from there wrote, edited, colour graded, sought clearance for and uploaded to the distribution network the initial TV Commercial 'Eyes on the road'. 

 

HOW IT IS WORKING: The second burst started on 2nd April 2024 and is part of a media and creative test to evaluate TV advertising's effectivenes in terms of growth in website visits, bookings and brand recognition.

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It seems to be working as our client has now run the film in a total of 5 successive and dramaticaly successful bursts, the first of whichincreased brochure requests by a staggering 500%