What it is: A 30 second DRTV commercial created and delivered by Julian and Nick working in collaboration at CreativeRace. This commercial was made almost entirely from library footage but with extensive post-production and manipulation of the footage to raise its perceived quality. Again a strongly branded idea - now adopted for printed material - and Julie Walters' distinctive voice over.

HOW IT WORKED: Our new TV commercial for Rail Discoveries was a major improvement on our client’s previous commercial. It produced significant and lower cost leads which are still converting to bookings (June 2019).  DRTV commercials don't need to be hard sell to sell hard.